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advertising spending

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  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising-To-Sales Ratio — A measurement of the effectiveness of an advertising campaign calculated by dividing total advertising expenses by sales revenue. The advertising to sales ratio is designed to show whether the resources a firm spends on an advertising campaign… …   Investment dictionary

  • spending — spend‧ing [ˈspendɪŋ] noun [uncountable] ACCOUNTING ECONOMICS FINANCE the amount of money spent, especially by a government or organization: • The slump in high street spending could reduce imports. • a rise in …   Financial and business terms

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… …   Wikipedia

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • advertising dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… …   Financial and business terms

  • advertising/investment/tax dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… …   Financial and business terms

  • advertising/investment/tax, etc. dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… …   Financial and business terms

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… …   Investment dictionary

  • advertising — ad|ver|tis|ing W3 [ˈædvətaızıŋ US ər ] n [U] the activity or business of advertising things on television, in newspapers etc ▪ advertising aimed at 18 25 year olds ▪ a career in advertising television/radio/newspaper advertising ▪ Both candidates …   Dictionary of contemporary English

  • advertising expenditure — Mktg the amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie… …   The ultimate business dictionary

  • Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… …   Investment dictionary

  • advertising theme — An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the «most widely accepted card», while the theme of American Express card advertising… …   Big dictionary of business and management

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